Haoyang Company Organized a Practical Marketing Training Session.

Release date:

2016-09-13

　　To better meet the demands of market competition and further enhance the team’s practical sales capabilities, in accordance with the company’s 2016 training plan, the Human Resources Department spearheaded a two-day training session on “Sales Strategies for Group‑Customer Projects and Solution‑Based Selling” held on September 11–12.
　　This training session was led by Instructor Zhang Changjiang from the “Wuyou Training” talent development institution. Mr. Zhang is a leading frontline trainer in China’s industrial‑products marketing sector, holding an International MBA degree from Tsinghua University and Wales, and bringing extensive practical experience as well as a strong theoretical foundation.
　　The training is structured into five main sections. The first section covers the fundamental concepts of project-based sales; the second addresses the project initiation phase; the third focuses on the initial outreach stage; the fourth examines the shortlisting phase; and the fifth delves into the successful bid‑winning stage.
　　During the training, Teacher Zhang delivered a compelling presentation by seamlessly integrating theory with real-world case studies, ensuring both relevance and practical applicability. Her teaching style was witty, engaging, and vividly illustrative, effectively sparking participants’ enthusiasm and curiosity. Members of each study group actively voiced their thoughts and enthusiastically took part in interactive discussions.

　　During the subsequent session on case studies of marketing practices, Teacher Zhang provided detailed commentary and engaged in an in-depth discussion with the audience. Du Xianjun, General Manager of Haoyang Company, also offered supplementary insights and shared his marketing expertise—covering how to shift from emphasizing a product’s “price” to highlighting its “value,” enhance product‑related value‑added services, and deliver comprehensive solutions to customers, ultimately achieving a win‑win outcome.
　　He emphasized that only through continuous learning and innovation can a company strengthen its core competitiveness—this is both a necessity in market competition and the key to sustainable development. Haoyang Company has always been committed to talent development and team building. This training program comes at a critical juncture as the company embarks on transformation and upgrading. He expressed the hope that all marketing personnel will deepen their learning, seize the favorable opportunities presented by the company’s transformation, and fully leverage the company’s brand and resource advantages, striving to build on their efforts and comprehensively expand sales performance, with the goal of elevating the Haoyang marketing team into an industry‑leading elite force.

Haoyang Company Organized a Practical Marketing Training Session.